Magazine Analysis

Magazine Analysis

In the magazine "NME", I found 'Imagine Dragons' advert.

Firstly, the band's name has its own typography, in which always remains white and quiet "rocky" and "pointy", which gives out a message of rebellion and 'rock' from this specific band. Additionally, the font is quiet large, which allows the fans as well as the admirers to spot any posters or adverts about the band.

Moreover, the chosen colours for this specific covers are quiet dull and orange - which creates a heavy atmosphere within the photograph and sends out a message of expression, escapism and rebellion; this is because the colour orange could be linked to fire, which makes fans think "they're going to burn everything with their new album", such as a BIG impact with their music.

In addition, each artists' body language relate back to escapism and rock'n'roll, due to the singer's arms being wide open and the guitarist with the long crazy hair and bending over playing the guitar. It personally makes me feel this band are fully deeply into their music, and they do not only play music, they feel the music.

Furthermore, dates and additional information are always needed, once a fan is looking at their favourite band's advert.

Imagine Dragon's advert includes different tour dates (which will happen in the United Kingdom) because this specific magazine NME is particularly given out in the UK. This clearly shows their target audience is the UK citizens, aged 17-40, as they're probably the most fortunate to see this information and enjoy Imagine Dragon's concert. However, as for action line - this advert includes the band SUNSET SONS, as a plus special guests - which also attracts and aims at sunset sons' fans and admirers.

I personally think bands invite other bands as special guests because they know music admirers make a big community of people, who are fully dedicated to their idols, favourite bands, etc.; which is why, when two bands come together, more tickets are sold, which increase more profit for each one of them and also fame.

Additionally, broadcasting other bands and singers in an advert could be due to synergy - as for instants, the Sunset Sons could of invited Imagine Dragons to their tour before, or vice versa.

Also, on the bottom right hand side, is other aspects such as additional information about their new album "Smoke + Mirrors" that has recently been released. This is quiet important and very relevant to fans, as they are up to date with their latest albums and tour dates.


Lastly, of course there needs to be an action line, in which inform fans where to get tickets and get the bands' best sales from.