Saturday, 26 September 2015

Digipack Analysis

Digipack Analysis


On the left hand side is Rihanna's digipack for her album named "Loud". 

The cover is captivating because Rihanna's is the main focus which attracts fans, as well as admirers.

The main attraction goes towards her seductive, red and bold lips and hair which could have two different meanings.

It could represent attitude, sexiness, fire, seduction, love, passion, etc.; however, on the other side, it could easily represent the pop culture, which is Rihanna's main music product.

Additionally, apart from the bold red lips and hair, Rihanna is looking down with her mouth slightly open, which connotes to an expression of being passionate - that could possibly indicate of how powerful and sexy she feels or also, how passionate she is to make this album for her fans and admirers; in addition, this creates a positive impact on both the album's rate as well as the audience.
Secondly, the album's title "LOUD" could possibly link to Rihanna's personality, "outside" the Hollywood and music life, or it could also represent her as a woman being "loud" enough to let the world notice her voice and music.


On the right hand side is Katy Perry's album "Teenage Dream", the album's main photographs are based , consisted and inspired by her music video for the single "California Gurls" featuring Snoop Dog. In addition, the following pictures show Kary Perry laying on the pink clouds, which links back to the video clip and the music California Gurls, which is based upon a candy land and a group of girls fighting, eating and dancing with candy such as gummy bears. Most of Katy's audience tend to say that with these pictures - Kary was trying to show sexiness and to seduce by laying naked with only a little bit of cloud hiding her bottom - however, the other half tends to see the pictures as being 'innocent' and a 'teen style'  because of the colour being used - light pink.
Moreover, Kary Perry must've been really inspired by her single, as even both of her CDs are designed as a candy and a doughnut - in addition, this is beneficial for the singer because she's easily recognised for the music video and her views/likes and reputation may easily go up; meanwhile - her target audience could go from grown up men from the age 20+ or teenagers aged 14+ due to her silliness but also seductive/sweet face posing in her digipack.

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